Scroll to the bottom of the menu that pops up and pick Create a Company Page.Ĭhoose the right type of Page from the four available options: After you’ve logged in, click on the Work icon at the top right of your browser. They’re all self-explanatory except for “Showcase pages.” These are for companies who want to separate out divisions in their business to each have their own sub-page, but still link them back to the main corporate Page. Showcase Pages appear on the main Company Page, as you can see here with Hootsuite’s COVID-19 Resources page listed under “Affiliated pages.”Īfter you select the Page type, start filling in your details. Your logo and tagline will serve as the first impression most LinkedIn users will have of you, so spend the time necessary to write a good tagline. Hootsuite’s tagline is: “The global leader in social media management.” OK, those are the basics, but it’s time to optimize your new Page to get noticed and build your following.įirst, scroll down and click the blue Edit Page button.įill out all the fields in this additional information area. This will make what you do clear to users and help with your LinkedIn SEO, a.k.a. It’s worth it: Companies with complete profiles get 30% more views. Serve a global audience? You can add translations here, so you don’t need to create a separate Company Page for each region. ![]() ![]() You can have up to 20 languages on your Page, and it includes the name, tagline and description fields.
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